Ron Friedman, Ph.D., is an award-winning social psychologist who specializes in human motivation. He has served on the faculty of the University of Rochester, Nazareth College, and Hobart and William Smith Colleges, and has consulted for some of the world’s most successful organizations.

Popular accounts of his research have appeared on NPR and in major newspapers, including the New York Times, Washington Post, Boston Globe, The Globe and Mail, The Guardian, as well as magazines such as Men’s Health, Shape, and Allure. Ron is also a frequent contributor to Harvard Business Review, Fast Company, Forbes, and Psychology Today.