There's a phenomenon within the human psyche that clouds judgment and gives way to emotions instead of ethics. Jack Marshall, president of ProEthics and a recognized expert in the ethical arena, dubs these the "ick" and "aww" factors. Jack explains to Tim Muma the various scenarios that lead to a confusion of ethics where normally logical decisions are pushed aside. Instead, people almost automatically favor things that feel good (aww) or pull away from actions that feel wrong (ick).